Interesting data shared by eMarketer today (link below) showing that younger women are heavily influenced by social media in terms of how they discover new products and brands.
"Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update. They are also significantly more influenced by blogs, by both professionals and especially by "someone like me.""
It's a harbinger of what's to come.
Links:
AlexHawkinson said:
The trend is definitely broader than just women. Caroline thanks for sharing those links as well!More Than Half of Holiday Shoppers Will Use Social Media to Influence Their Purchasing
Social Networking Users Have Big Mouths and Won't Shut Up. Businesses, Are You Listening?
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Tue, 2009-11-17 12:34 — AlexHawkinsonCarolineKohout said:
Here's another good resource - http://www.outandaboutmarketing.com/2009/03/social-media-sites-demographics/ You can check out the demographics for Twitter, Facebook, MySpace, Delicious, YouTube and Flickr - or you can pull the data yourself by navigating to http://www.quantcast.com and entering the name of the company you're interested in.
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Tue, 2009-11-17 11:55 — Caroline KohoutHansenLieu said:
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Mon, 2009-11-16 19:22 — Hansen LieuPost new comment